What is China SEO Xiaoyan? A Step by Step Guide
The term “China SEO Xiaoyan” refers to doing SEO specifically targeted at the Chinese market and search engines. “Xiaoyan” (小儿) means “children” in Chinese and is used here to indicate doing SEO for the Chinese internet landscape, which differs significantly from the West.
So in essence, China SEO Xiaoyan means optimizing for Chinese search engines like Baidu rather than just focusing on Google. This requires using Chinese keywords, creating content formatted for Chinese users, and utilizing China-specific SEO techniques.
Why China SEO Xiaoyan is Important
China has the largest online population globally. Not optimizing for Chinese search engines means missing out on this huge market. Here are some key reasons why China SEO Xiaoyan deserves attention:
- Access 900 million internet users in China
- Reach customers comfortable with Chinese apps/sites
- Target audience actively searching in Chinese
- Rank higher on Baidu instead of only focusing on Google
Ignoring China SEO Xiaoyan, the businesses will lose visibility in one of the markets with over 900 million internet users. To successfully reach this massive audience, companies must focus on optimizing for China.
Step-by-Step Guide to China SEO Xiaoyan
Here is a step-by-step blueprint to optimize for Chinese search to drive more Chinese website traffic:
- Choose the Right Chinese Keywords Research popular Chinese keywords related to your business to target. Keyword research tools like Baidu Index or Xiaoyan can identify high-volume keywords.
- Create Locally-Optimized Content Tailor your content for a Chinese audience by using colloquial phrases, relevant cultural examples, and China-specific information.
- Optimize for Baidu
Technically optimize pages for Baidu rather than only Google. This includes things like setting up Baidu Webmaster Tools. - Get Localized Backlinks Build backlinks on prominent China-specific websites, forums, business directories, and content platforms. Focus on CN domain backlinks.
- Set Up Social Media Accounts Activate Chinese social media accounts like Weibo and WeChat which drive significant referral traffic. Share content on these platforms.
- Make Site Chinese Search Engine Friendly Ensure your website has legible Chinese fonts, a CN domain name, local contact details, Chinese site navigation, and WeChat/Weibo share buttons.
- Drive Ongoing Traffic
Continuously publish new locallly-optimized content on your Chinese website, promote it on social, build more backlinks, and target additional keywords.
By following these 7 steps for China SEO Xiaoyan, any business can tap into the enormous opportunities of the Chinese internet. The effort to optimize for Baidu and other Chinese search engines offers huge long-term payoffs.
Key Takeaways
- China SEO Xiaoyan means specifically optimizing for Chinese search engines
- Needed to reach 900 million internet users in China
- Requires using Chinese keywords, creating locally-optimized content, building CN backlinks
- Follow 7 steps like optimizing for Baidu, using Chinese social media, and making site China-friendly
By mastering China SEO Xiaoyan best practices, companies can drive more Chinese website traffic and unlock this lucrative market.
Conclusion
China presents the world’s biggest internet market, making SEO optimization for China extremely valuable for global brands. By learning what China SEO Xiaoyan entails and following the step-by-step guide outlined, any business can start reaching Chinese customers online. While China SEO may require some extra work upfront, the long-term rewards make it well worth the effort.
FAQs
Q: What is the main purpose of China SEO Xiaoyan?
A: To optimize websites and content specifically for Chinese search engines like Baidu rather than only focusing on Google in order to drive more traffic from China.
Q: What are some key tools used in China SEO Xiaoyan?
A: Baidu Webmaster Tools, Xiaoyan/Baidu Index for keyword research, Weibo/WeChat for Chinese social media marketing, and CN domain names/hosting.
Q: What is the #1 search engine in China?
A: Baidu has over 70% market share of search in China, making it the most dominant search engine. As such, optimizing for Baidu should be the priority.
Q: Should my site have a .CN domain for China SEO?
A: Using a .CN domain can help establish credibility for Chinese users and also assists with local SEO signals. But a .Com domain optimized for China can also rank well.
Q: Does my site need to be available in Chinese language?
A: Offering a Chinese language version of your site, at minimum for key pages, will make it much more user-friendly for Chinese visitors.
